Our Story

Co-founded Backyard Cinema and served as its Chief Development Director. His tenure saw the company's expansion from an East London backyard to a major player in immersive cinema experiences, selling over half a million tickets. James's leadership drove innovation and excellence, earning Backyard Cinema numerous awards and recognition in the industry, ultimately selling the company to Sony Music  

Co-Founded Humbug Experience Limited to bring "The Immersive Christmas Dive Bar" to life. Facilitated business planning, investment raising, and venue acquisition, ensuring a seamless and successful launch that delighted visitors and established Humbug Experience as a must-visit holiday destination.

Co-Founded a new immersive theatre company bringing audiences into intimate, unexpected spaces for bold, story-driven experiences. From concept development to operational planning, we helped shape the creative and commercial foundations of the company – including narrative design, brand identity, and audience strategy. Built for modern audiences, each production is designed to be both transportive and scalable, blending theatrical storytelling with social connection.

We delivered a comprehensive content and programming strategy as part of the venue’s tender application. Our work focused on creating a culturally rich and commercially viable programme that celebrated local audiences while attracting new visitors. From immersive theatre and live comedy to markets, festivals and food-led events, we mapped out a year-round schedule tailored to Margate’s unique identity and potential.

We created a vision document for the regeneration of the iconic Shredded Wheat Factory in Welwyn Garden City. The work included early-stage feasibility, placemaking strategy, and brand narrative – all shaped around creating a commercially sustainable cultural anchor. The document defined a mixed-use destination blending workspace, experience retail, independent food, and immersive culture – all grounded in local relevance and long-term viability.

The Guildhall team wanted to launch their own in-house immersive theatre show. We developed a turnkey solution – from narrative development and spatial design through to ticketing strategy and operational planning. The result was an immersive Christmas experience rooted in the venue’s character and built to resonate with its diverse local audience.

Explored transforming the iconic Cinatra's Nightclub with Common Projects. Together, we analyzed opportunities, crafted leasing terms, and proposed enabling works. With our expertise, we've laid the groundwork for Cinatra's to evolve into an innovative hub, sparking imaginations for its future.

Played a pivotal role in enhancing Opera Holland Park's audience experiences. Offered expert guidance on build management, creative design, and operational efficiency, ensuring that each production was delivered with precision, enhancing audience enjoyment and reinforcing Opera Holland Park's reputation for excellence.

We explored the feasibility of transforming a vacant retail unit into a meanwhile use destination combining event space and food hall. Our work assessed spatial potential, commercial viability, and operational models – proposing a phased activation strategy that could bring energy and footfall to the site while longer-term leasing was under review. The concept focused on flexible infrastructure, community engagement, and placemaking impact.

R&D for Draughts London's expansion into Manchester. As a development consultant, we organised strategic city tours and curated essential landlord information packs, laying the groundwork for Draughts' potential entry into its third location.

NED at We Are Vegan Everything driving strategic growth initiatives. Implemented financial reporting systems, streamlined location acquisition, and forged new strategic partnerships driving revenue growth and market expansion leading the founders to a lucrative exit.