Our Story
After successfully selling Backyard Cinema to Sony Music in 2020, James has embarked on a new journey, spearheading various creative ventures spanning events and venue development. His expertise extends from consulting on innovative concepts for mixed-use developments and unlocking the potential of meanwhile spaces for landlords, to empowering founder-led enterprises in scaling and diversifying their operations. Whether he's pioneering immersive theatre experiences or crafting strategic solutions at the intersection of creativity and profitability, James remains committed to driving experience-centric business strategies that thrive both artistically and financially.
Empowering creativity through experience-led solutions.
Our Expertise
Our Expertise
Our Expertise
James is an award winning entrepreneur specialising in events, venues, and development. With a proven track record of success in strategic planning and creative execution, James has led transformative projects that have reshaped the landscape of the creative events industry.
Our Approach
Our Expertise
Our Expertise
Strategic thinking meets creative solutions in the events, venues, and development landscape. We specialise in transforming properties and venues into vibrant hubs of activity and innovation. Our aim is to reimagine spaces and engage communities with creative, experience-first solutions.
Clients & Projects
Backyard Cinema
Common Projects - Zodiac Court
Common Projects - Zodiac Court
James co-founded Backyard Cinema and served as its Chief Development Director. His tenure saw the company's expansion from an East London backyard to a major player in immersive cinema experiences, selling over half a million tickets. James's leadership drove innovation and excellence, earning Backyard Cinema numerous awards and recognition in the industry, ultimately selling the company to Sony Music
Common Projects - Zodiac Court
Common Projects - Zodiac Court
Common Projects - Zodiac Court
Explored transforming the iconic Cinatra's Nightclub with Common Projects. Together, we analyzed opportunities, crafted leasing terms, and proposed enabling works. With our expertise, we've laid the groundwork for Cinatra's to evolve into an innovative hub, sparking imaginations for its future.
Opera Holland Park
Common Projects - Zodiac Court
Opera Holland Park
Played a pivotal role in enhancing Opera Holland Park's audience experiences. Offered expert guidance on build management, creative design, and operational efficiency, ensuring that each production was delivered with precision, enhancing audience enjoyment and reinforcing Opera Holland Park's reputation for excellence.
Draughts London
Draughts London
Opera Holland Park
R&D for Draughts London's expansion into Manchester. As a development consultant, we organised strategic city tours and curated essential landlord information packs, laying the groundwork for Draughts' potential entry into its third location.
Humbug!
Draughts London
Humbug!
James Co-Founded Humbug Experience Limited to bring "The Immersive Christmas Dive Bar" to life. Facilitated business planning, investment raising, and venue acquisition, ensuring a seamless and successful launch that delighted visitors and established Humbug Experience as a must-visit holiday destination.
WAVE
Draughts London
Humbug!
Collaborated with We Are Vegan Everything to drive strategic growth initiatives. Implemented robust financial reporting systems, facilitated streamlined location acquisition, and forged strategic partnerships, positioning We Are Vegan Everything as a trailblazer in the vegan food industry, driving revenue growth and market expansion.
Creative Industries Entrepreneur of the Year
Winner 2019 - Natwest Great British Entrepreneur Awards
From its humble beginnings as a passion project, James transformed Backyard Cinema into a sell-out immersive experience, captivating audiences with top-quality events and experiential marketing campaigns focused on delivering unforgettable experiences. With a great passion for he team propelled Backyard Cinema to new heights, establishing it as a pioneering force in the entertainment industry just before the onset of the COVID-19 pandemic.
